Last updated: April 28, 2026

ROCALE.IT operates this store and website, including information, content, features, tools, products, and services, in order to provide you, the customer, with an adequate shopping experience (the "Services"). ROCALE.IT is powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase or any other transaction through the Services or when you communicate with us. In case of conflict between our Terms of Service and this Privacy Policy, the Privacy Policy prevails with regard to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand what is described regarding the collection, use, and disclosure of your information.

The personal data we collect or process

When we use the term "personal data" we refer to information that identifies or is reasonably linked to you or another person. Personal data does not include information collected anonymously or anonymized, so that it cannot identify or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, based on your interaction with the Services, where you live, and to the extent permitted or required by applicable laws:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial data including credit card, debit card, and financial account numbers, card payment data, financial account data, transaction details, payment method, payment confirmation, and other payment details.
• Account data including username, password, security questions, preferences, and settings.
• Transaction data including items you view, add to cart, add to wishlist, or purchase, return, exchange, or delete, and past transactions.
• Communications with us including information you include in communications with us, for example if you submit a dispute to customer support.
• Device information including information about your device, browser, or connection network, IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal data;
• Automatically through the Services including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technology and when they collect or process your personal data on your behalf;
• From our partners or third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

• Provide, personalize, and improve the Services. We use your personal data to provide you with the Services, as well as to enforce our contract with you; process your payments; fulfill your orders; remember your preferences and items you are interested in; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; allow you to post reviews and to create a personalized shopping experience, for example with product recommendations linked to your purchases. This may include using your personal data to personalize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising, and promotional communications via email, text message, or mail, and to show you online ads for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activities within the Services.
• Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or act against any fraudulent, illegal, unsafe, or harmful activities; protect public safety and our services. By choosing to use the Services and register an account, you assume responsibility for protecting your credentials. We recommend that you do not share your username, password, and other login details with anyone.
• Communications with you. We use your personal data to provide you with customer support; provide you with answers; offer you effective services and maintain our business relationships with you.
• Legal reasons. We use your personal data in accordance with applicable laws or in response to valid legal procedures, including requests from authorities or government agencies; to investigate or participate in testimony, potential or ongoing lawsuits, or other legal procedures; to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, sellers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, storage space, fulfillment, and shipping).
• With business and marketing partners to provide you with services and marketing ads. For example, we use Shopify to offer personalized ads with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to ask us not to share your data to show you personalized and marketing ads based on your online activity with different merchants and websites. You can exercise your right to opt-out of such uses here
• When you ask us or authorize us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in accordance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies, and to protect or defend the Services, our rights, and those of our users or other persons.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data relating to your access and use of the Services to offer and improve the Services for you. In order to offer and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties who may reside in countries other than yours. Furthermore, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our store, as well as with other merchants and Shopify itself. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights relating to the use of your personal data for such purposes. For more information on how Shopify uses your personal data and your potential rights, you can consult Shopify's Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights relating to your personal data here Shopify Privacy Portal Link.

Third-party websites and links

The Services may feature links to websites or other online platforms operated by third parties. If you open links to sites not affiliated with or controlled by us, you may need to agree to their privacy and security policies and other terms and conditions. We do not guarantee or are responsible for the privacy and security of such sites, nor for the accuracy, truthfulness, and reliability of the information contained therein. Information you provide in public or semi-public contexts, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of the aforementioned third-party platforms, without restrictions on their use by us or third parties. The fact that we include such links does not imply any endorsement by us of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's data

The Services are not suitable for use by minors, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal data, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as such terms are referred to in applicable laws) of personal data of individuals under 16 years of age.

Data security and retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Furthermore, the data you send us may not be secure during transmission. We recommend that you only use secure channels to communicate confidential or sensitive information to us.

The retention period for personal data depends on several factors, such as whether we need such data to maintain your account, to provide you with the Services, fulfill legal obligations, resolve disputes, or enforce other contracts and policies.

Your rights and choices

Depending on where you reside, you may enjoy one or more of the rights relating to personal data listed below. However, these rights are not absolute and may only apply in certain circumstances, and we may reject your request to the extent permitted by law.

• Right of access/knowledge. You may have the right to request access to your personal data held by us.
• Right of deletion. You may have the right to request the deletion of your personal data held by us.
• Right of correction. You may have the right to request the correction of your personal data held by us.
• Right of portability. You may have the right to receive a copy of your personal data held by us and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt-out of sale or sharing for targeted advertising. Depending on where you reside, you may have the right to opt-out of the "sale" or "sharing" of your personal data or its processing for purposes that fall under "targeted advertising," as indicated in applicable privacy laws. You can exercise your right to opt-out of such uses here. Please note that if you visit our website and the general privacy control opt-out preference is enabled, we will automatically consider this as an opt-out request for the device and browser you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. For more information on General Privacy Control, you can visit https://globalprivacycontrol.org/. In addition to General Privacy Control, we do not recognize other "Do Not Track" signals that may be sent by your browser or device.
• Managing communication preferences. We may send you promotional emails, and you can opt-out of receiving them at any time using the unsubscribe option in our emails. If you opt-out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact information below. For more information on how Shopify uses your personal data and your potential rights, including those related to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. Before processing your requests, we may need to verify your identity, within the limits permitted by applicable laws. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf in order to exercise your rights. Before accepting a request from an agent, we will ask them to provide us with proof that they have been authorized by you and we may ask you to verify your identity directly. We will respond to your request within the reasonable timeframe provided by applicable laws.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact information below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact information below, or to refer your complaint to your local data protection authority. For the EEA, you can find a list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If your personal data is transferred outside the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts provided by the competent authorities of the United Kingdom, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory purposes. We will post the updated Privacy Policy on the website, modify the "Last updated" date, and issue a notice as required by applicable law.

Contact Us

If you have any questions about our privacy policies or this Privacy Policy, or if you wish to exercise any of your rights, please call us at , email cristian@sugosolutions.com, or contact us at Via Benedetto Croce 7, Cesano Boscone, MI, 20090, IT. For the purpose of applicable data protection laws, we are the data controller of your personal data.